Building technology for a safer, smarter India.

When something goes wrong on the road, whether a collision, a breakdown on an empty highway or a journey that runs late into the night, the first minutes matter most. Indian law recognises this as the golden hour: the first hour after a traumatic injury, when prompt medical care is most likely to prevent death.

Yet in those minutes, the people who would act fastest are usually the last to know. Someone who is injured, shaken or out of signal cannot always make a call, and families are left waiting for a message that says they have reached.

Families already look out for one another in informal ways: a call before leaving, a location shared on a messaging app, a request to text on arrival. Each of these depends on someone remembering, having signal and being able to type.

Formal assistance exists, from emergency numbers to roadside assistance programmes, but it begins only once someone asks for it. Our research into roadside breakdowns kept returning to the same pattern: long waits, unclear responsibility, and people left to manage alone, often far from home and late at night.

Indian conditions add their own difficulties. Mobile coverage drops out on highways and in the hills, phones aggressively close apps to save battery, and everyday potholes and speed breakers produce the kind of jolts that confuse safety systems designed for other roads.

We set out to build a safety net that begins with a person's own circle of family and close contacts, and that keeps working when the person cannot reach their phone. Five principles shaped every decision: